Science Based Targets Initiative (SBTi)

The fashion and lifestyle sector, including apparel and footwear, contributes up to 8% of global greenhouse gas emissions—more than international shipping and aviation combined. Without decisive action, the escalating climate crisis could put up to 1 million jobs and $65 billion in earnings at risk across the industry. At Fera Poppies, we recognize the urgency and responsibility of this moment. By setting science-based climate targets, we are not only aligning our sustainability strategy with global best practices—we are also reinforcing our commitment to transparency, credibility, and long-term resilience. These targets help us build trust with our customers, attract values-driven investors, and empower our team to take meaningful action.Most importantly, this is our opportunity to lead. Climate leadership isn’t optional—it’s essential. And we are committed to doing our part, boldly and responsibly, in shaping a low-carbon future for our business, our community, and the planet. In each of our three goal areas we use the SBTi criteria proposed - (a) near‑term targets (to ~2030) and (b) long‑term/net‑zero style targets (to ~2045/2050) for Fera Poppies.